Do you need an IT Liaison?

It can be frustrating to hire developers to build a website only to have them not meet your expectations. I know. I have had worked with many programmers over the years and learned that often there is a communication glitch between them writing their code and delivering your vision. This communication gap can often cause delays and increase costs. We will also ensure that your site is editable and accessible so you are not reliant on the programmer once the site is completed.

As your IT Business Liaison, we can help you avoid this frustration by improving communication and collaboration between the developers and your staff. We manage the strategic implementation of new technology solutions that improve business efficiency. We understand user behavior and we will educate ourselves on how users interact with your site so that it is developed in a way that is both professional and user-friendly. Our priority is to understand your business strategy and identify technologies that will improve and enhance your organization’s business goals.

We can assist you in managing and updating your website content and provide stock photo suggestions for your site.

Website vs Blog?

• Website
  Content is static on pages
  One-way communication
  Transactional
  A way to promote your product or service
• Blog
  The content is updated on a regular basis through posts
  The format is more interactive
  The content is informative and educational
  Encourages a relationship with your user base
• You can combine both utilizing plugins to create a dynamic website that serves both functions.

What are your goals?

• What is the purpose of your site?
• Are you using it for business, personal, blog, etc?
• Define your online goals.
• Is it a brochure site to showcase and market your business?
• Are you selling a product or a service?
• Is it an e-commerce site? Do you need a shopping cart and ability to pay online?
• Do you want to send newsletters?
• Do you need to embed a community or business calendar? [upto, google, commingly, time.ly, tockify, wp events calendar]
• Do you want to sell ad space?
• Do you want to build a subscriber database?
• Do you want to integrate with social media as part of your marketing goals?
• Are you interested in analytics so that you can evaluate the traffic to your site?
• Will your site need to be updated on a regular basis with dynamically generated content or will it be more static content?
• How do you plan to market/promote your website?
• Is SEO important to you? Are you interested in online ads (ie: Google Ad Words or Facebook Ads)?

After raising my own three daughters, I have seen how important it is for them to have their own professional online profiles to balance their social media profiles. I have had many college interns work for me over the years and learned that although this generation is very comfortable with the digital world, many are not as knowledgeable as one would think when it comes to understanding their digital footprint. Educate your teenagers on building a positive digital footprint. Consider having your teen set up their LinkedIn accounts when in high school so that they can show up positively in Google searches and start building professional personas.

SUMMER TEEN DIGITAL& ONLINE PROFILE WORKSHOP

• This is a 4-5-day workshop designed to teach practical skills to teens around their professional online profiles. Teens have the opportunity to improve their digital footprint before it is time to start with college and job applications. Teens can begin to build their resumes and learn creative layouts so they get noticed. They will learn basic interview and communication skills through role-playing. They will learn about finding community service opportunities that are meaningful to them so that they begin to build their job experience and discover their strengths. They will learn to use their phones for more than just selfies and SnapChat, they will learn to use it as a tool to manage their calendars and communication.
• IF YOU ARE INTERESTED IN OUR SUMMER WORKSHOP, PLEASE FILL OUT FORM, WE WILL FINALIZE THE DATE ONCE WE KNOW WHAT WORKS FOR THE MAJORITY.

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OVERVIEW OF WORKSHOPS & PRIVATE CONSULTATIONS

The workshops include no more than 10 students so that each student gets more individualized instruction. (Everything listed below in the overview will be addressed in the workshop but we will not be building personal websites. That is a separate workshop.) Fees include any and all materials.

FEE: $180
SPACES: 10 students
AGE: 15-19 / 10-12th grade

DIGITAL PORTFOLIO & ONLINE SOCIAL NETWORKING…

DIGITAL PORTFOLIO – Student should have a cloud-based collection of their accomplishments that’s easily shareable. Google Drive is also an excellent way to manage certificates, diplomas, letters of recommendation, and other important documents in one place.

BUILD A RESUME – Resumes are important. Once teens create their first one, they will only have to update it over the years as they add new jobs and volunteer experiences.  Students will learn how to choose a template and custom fonts to make their resume stand out. Students will learn how to take their past volunteer experience, sports, and extracurriculars and turn them into a resume even if they have never held a paying job.
Many high students will take a class at school that gives them the opportunity to work on their resumes however what they learn is dependent on the teacher teaching the course and how much emphasis they put on the importance of a solid resume, both paper and digital.

LINKEDIN ACCOUNT – Students 13 and over can use LinkedIn to create a professional online presence, build their online network and showcase their work which can help in the future when they are looking for jobs and internships. It is never too early to create a profile even if you don’t use it for several years while you are finishing school. LinkedIn is about connections and it is your online resume. If you begin to add your connections early on, then by the time you are applying for positions, you will be able to learn which contacts who may be able to offer their support and provide recommendations.

DIGITAL MANNERS & JOB ETIQUETTE…

EMAIL & TEXT ETIQUETTE – most teens prefer texting to email but there is a need for both. Acronyms may be acceptable when texting, but complete sentences and correct spelling are still expected when you email. Teenagers need to learn the art of email and text communication when they are interacting with teachers or potential employers. Teens also need to understand the importance of what they are texting and posting about others.

SOCIAL MEDIA PRIVACY SETTINGS – College admissions and employers do read online profiles and they do make decisions based upon information they find out about students online. Make sure your students accounts are set to private. Evaluate whether the content they are posting is appropriate.

COMMUNICATION SKILLS – Many teens are more comfortable with their devices than they are with  face to face contact. Learn interview skills that include the importance of making eye contact, having a firm handshake and dressing for the occasion. Show up prepared by researching the organization before your interview.

IMPROVE DIGITAL FOOTPRINT – What students post online will follow them to college and future jobs. Their digital footprint will be making a “first impression” before they have even been given an interview. Most teens already have a following with their SnapChat, Instagram, Facebook, Pinterest and ask.fm accounts. Many teens have “finsta” accounts that are visible to a select group of friends where they post their “real photos”. Teens are often not aware that they are also creating an identity through their posts that future employers and college admissions also can access. They need to think about what their posting and the image they are portraying when they post their party photos or chat publicly online with one another.

ORGANIZATIONAL SKILLS & TIME MANAGEMENT…

GOOGLE CALENDAR –  Teach your teen how to  manage their own calendar and then share their calendar with the family to post their school holiday breaks, doctors appointments, extracurriculars, etc so that everyone in the family is on the same page. Create different calendars/folders for personal and each family member.  [As a mom this has been invaluable since my kids and husband can all view our commitments on their individual devices and I only have to post them once.]

GOOGLE DRIVE & DOCUMENTS – Most schools and teachers now require students to use Google Documents. The best part about this is that rather than emailing documents back and forth, they can simply “share” the document with their teacher. They can also share the documents with parents or others that they ask to review and edit their work. Students should learn how to convert documents to PDF’s so they maintain their layout when they are emailed and shared.

HANDS-ON EXPERIENCE…

INTERNSHIPS & COMMUNITY SERVICE – Often students can be in a hurry to get their required community service hours completed. Learn the benefits of doing community service and working as an intern. Connect with meaningful experiences and discover how to incorporate those experiences into a resume. High school and college students have full schedules with academics and extracurriculars so often volunteering and work becomes less of a priority. Hands-on experience working or volunteering creates confidence, teach new skills and give teens a better sense of their strengths and weaknesses.

PERSONAL WEBSITES…

PERSONAL DOMAIN – Consider securing a personal domain for your student (ie: firstlastname.com) that can be used in the future for a website or simply redirect to their online LinkedIn account.

WORDPRESS BLOG & WEBSITE – Some students may be interested in starting their own website or blog to showcase their work, their sports or to journal about their experiences. We will discuss the benefits.

After running my own company for fourteen years, I had to figure out the simplest ways to streamline our communication and educate myself on how to manage our technology. I sit on several boards and committees that have me constantly evaluating best practices for communication. I love organizing people and in past years did professional organizing for homes and offices.  In order to stay up with the changing technology, it is important to set up your various accounts in an efficient way so that you are not duplicating your efforts. My goal is to help you get set-up in a way that is easy for you to manage your online life.

Optimizing Organizational Systems & Increasing Marketing Outreach

I will prioritize cost-effective solutions that are specific to your organizations' needs and that optimize workflow and processes. I will work with staff to assess systems that are currently working and those that could improve and create a timeline and strategy for change while being sensitive to current processes, group dynamics, and your organizational history. This will allow you to optimize your marketing outreach efforts, improve donor cultivation and create better program communication.

Are you up to speed with technology?

In this digital time, we are fortunate to have so many great resources available but it can be overwhelming to understand how to utilize them. I can help you analyze what makes the most sense for your business, your volunteer groups or your family. Moms, if you are like me trying to manage your family's schedules, assist your children with their homework, and stay on top of your household, you probably would like a cheat sheet on how to simplify.

• Do you know what a BROWSER or a URL is [chrome, safari, firefox]?
• Do you know how to SYNC your DEVICES so that your information is shared between your computer and your mobile phone?
• Are you still using a paper organizer for your CALENDAR and CONTACTS?
• Are your children using mobile devices? Do you know how to set up the restrictions to ensure they are using appropriate apps?
• Are you able to access and manage all of the great apps and programs on your digital devices to fit your lifestyle?

APPS & Programs worth learning about…

• Google Drive/Docs – Don’t spend time emailing documents back and forth when all you have to do is create the document and share it so that more than one person can edit or view it. Kids can share their research papers with their parents to edit. Business teams can share with their co-workers. Learn how to convert documents to PDF’s so they maintain their layout when they are emailed and shared.
• Google Calendar – share your calendar with family or business teams rather than having to email your schedule back and forth. Create different calendars/folders for business, personal and family.  [As a mom this has been invaluable since my kids and husband can all view our commitments for school, sports, personal, etc on their individual devices and I only have to post them once.]
• Business Gmail accounts (excellent option for small non profit groups – view pricing)
• Google Email – stay on top of your email. Do you get a lot of junk email? Do you know how to manage FOLDERS & FILTERS to organize your email.
• Dropbox – manage photos, share documents, work with teams, assist kids with homework. Access your files from any computer or mobile device… you are no longer just reliant on your computer.
• Evernote – manage home and business life with ability to share all of your files, store recipes, important documents, research notes, etc. Access your files from any computer or mobile device… you are no longer just reliant on your computer.
• iPhone Apps – There are so many options… find out which ones are the most useful to your lifestyle.
• Social Media Accounts – Decide on the best social media for your personal interests and then set them up with the privacy settings and streamline them to meet your needs.
• Set up your Digital Devices – I have not always found the apple store or phone store support to be the best at helping set up my devices. They are trained to show you specific functions but not to understand how you as an individual need your device to work for your lifestyle.
• CRM – Customer Relationship Management – [salesforce, method integration, zoho] These are excellent tools/systems for managing your clients, their data, sales, etc. It allows your business teams to all access the same data.
• Online Quickbooks – This is not just for business… if you have a small volunteer/non profit group, this is an easy way to manage your accounting and allow access to more than one member. If you collect fees, you can create easy email invoices that allow clients to pay online (with low processing fees) which then syncs with your invoices automatically.
• Shutterfly Share Sites – great for groups, teams and family to share photos, rosters, calendars and more.
  Invitations – print invites are beautiful but they can also be expensive. Consider Paperless Post or eVite for your next online invitation.
  Creative Cloud [photoshop, lightroom, illustrator, indesign, acrobat]  another favorite for photo editing and graphic design. View tutorials
• iPhoto – set it up to sync with your iPhone so that anytime you take a picture with your phone, it will automatically show up on the rest of your devices. Learn how to use online storage to manage your photos and create albums.
• Stock Digital Photos – learn how to use and purchase stock photos for all of your marketing needs.
• Print Materials – find the most affordable ways to print your business cards, flyers, postcards and banners.

ARE YOU UP TO SPEED WITH TECHNOLOGY?

• In this digital time, we are fortunate to have so many great resources available but it can be overwhelming to understand how to utilize them. I can help you analyze what makes the most sense for your business, your volunteer groups or your family. Moms, if you are like me trying to manage your family's schedules, assist your children with their homework, and stay on top of your household, you probably would like a cheat sheet on how to simplify.

CRASH COURSE 101…
My goal is to help you get set-up in a way that is easy for you to manage your online life. This is a 3-day workshop designed to teach practical skills and learn the basics.

Sync Devices – Do you know how to sync your iphone, computer and ipad so that your information (contacts, calendar, photos) is shared between your devices?

Google Drive – Organize and file all of your documents, spreadsheets, notes and photos. Set up to access and save documents from your desktop. Learn how to share documents and folders.

Docs & Sheets – Don’t spend time emailing documents back and forth when all you have to do is create the document and share it so that more than one person can edit or view it. Kids can share their research papers with their parents to edit. Learn to use page numbers, headers/footers, sections, styles, templates, insert graphics, insert columns, tables. Learn how to convert documents to PDF’s so they maintain their layout when they are emailed and shared.

Google Calendar – Are you still using a paper organizer for your CALENDAR and CONTACTS?Teach yourself and your family how to  manage their own calendar and then share their calendar with the rest of the family to post their school holiday breaks, doctors appointments, extracurriculars, etc so that everyone is on the same page. Create different calendars/folders for personal and each family member.  [As a mom this has been invaluable since my kids and husband can all view our commitments for school, sports, personal, etc on their individual devices and I only have to post them once.]

Google Email – set up a gmail account. Learn to stay on top of your email. Manage your junk email. Learn to manage FOLDERS & FILTERS to organize your email.

Set up your Digital Devices – Set up your iPhone and iPad so that your devices work for your lifestyle and individual needs.

iPhone Apps –Are you able to access and manage all of the great apps and programs on your digital devices to fit your lifestyle? There are so many options… find out which ones are the most useful to your lifestyle.

Set up your CHILDREN’s Digital Devices –Are your children using mobile devices? Learn to set up the restrictions to ensure they are using appropriate apps.

Basics…

Mac Basics – login, set up user accounts & passwords, navigate the desktop, open/close software, save/find files and folders, and use various media and shortcuts.
Using a browser – Do you know what a BROWSER or a URL is [chrome, safari, firefox]? Learn how to clear your cache, login so you can sync your browser between devices and learn to manage your bookmarks and toolbar.

Sign-up...

• DATE OPTIONS: TBD
• HOURS: 7 hours over 3 different days
• FEE: $200  (private lessons are $75/hour for 1-2 people)
• SPACES: min of 4 and a max of 6
• You will need a laptop Mac for the course.
  (If you have a desktop, you can set up a private lesson.)

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CRASH COURSE 102...

Business Gmail accounts (excellent option for small non profit groups – view pricing). This is $5 per month but also has more security options. This requires owning a domain (ie: smithfamily.com)

Google Drive – learn about Slides, Forms and more in depth functions for sheets and documents. Forms can be shared via link, email or embedded with HTML, and responses are collected in a Google spreadsheet.

Social Media Accounts – Decide on the best social media for your personal interests and then set them up with the privacy settings and streamline them to meet your needs.

Online Quickbooks – This is not just for business… if you have a small volunteer/non profit group, this is an easy way to manage your accounting and allow access to more than one member. If you collect fees, you can create easy email invoices that allow clients to pay online (with low processing fees) which then syncs with your invoices automatically.

PHOTO MANAGEMENT

• iPhoto – set it up to sync with your iPhone so that anytime you take a picture with your phone, it will automatically show up on the rest of your devices. Learn how to use online storage to manage your photos and create albums.
• Cloud Photo Storage – It is important to backup your photos on a regular basis whether it is with an external drive in your home or on a cloud-storage service.
• Shutterfly Share Sites – great for groups, teams and family to share photos, rosters, calendars and more.
• Ordering Photo Cards, Albums, & Gifts
• Scanning services – learn about scanning services for all those print photos and negatives you would like to convert to digital.

NOTES, FILES MANAGEMENT & CLOUD STORAGE

• Dropbox – manage photos, share documents, work with teams, assist kids with homework. Access your files from any computer or mobile device… you are no longer just reliant on your computer.
• Evernote – manage home and business life with ability to share all of your files, store recipes, important documents, research notes, etc. Access your files from any computer or mobile device… you are no longer just reliant on your computer.
• Google Drive – document management, photo management and more.

GRAPHIC DESIGN & PRINTING

• Crop & Resize Images – online, in iPhoto, with Mac Preview tool, & photoshop.
• Stock Digital Photos – learn how to use and purchase stock photos for all of your marketing needs.
• Print Materials – find the most affordable ways to print your business cards, flyers, postcards and banners… vistaprint, moo, uprinting

WEBSITES & DOMAINS

• WordPress Blog or Website – Learn the basics for setting your own website.
• Personal Domain – Consider securing a personal domain for yourself or your family (ie: firstlastname.com) that can be used in the future for a website.

We can help you create a consistent message for your brand [content creation, graphic design/images]. We can create a social media calendar to assist you in your marketing efforts.   We can assist you in identifying which social networks to utilize, create and optimize your profile. We can train you to set up monthly statistics reports on your social media pages.

How do you promote your brand?

• Start by developing a clear brand voice so that you are delivering a consistent brand message. Define your company/personal values so that your marketing is a reflection of who you are. Define your audience and determine what will drive engagement… information, advice, discounts & coupons, etc. Be clear and direct with your messages (call to action).

Marketing Techniques

• Website (every business needs a website… this is your first interaction with potential customers and it gives you credibility.)
• Social Media (Facebook, Instagram, Google+, Twitter, Pinterest, YouTube, LinkedIn – also assists increasing your SEO efforts)
• Online Ads (advertise on other existing business websites that target your audience)
• PPC (pay per click – google adwords)
• SEO (search engine optimization – organic traffic comes from content/keywords on the site & last longer but also take longer to achieve. Paid search results net you faster results but don’t always have long term value. )
• Print
• Flyers & Postcards (there are great online affordable options)
• Posters
• Cold Calling
• Value Added (rewards cards, discounts for repeat customers, etc)
• Word of Mouth – customer to customer referrals. This is why customer service is so important. Your current clients are your best marketing tool.
• Business Networking – business to business referrals are a great way to build your client base. (Don’t look at other businesses as your competition – there are so many positive ways to support one another.)

Social Media Marketing

• Create a social media calendar…
  Schedule of pre-written posts and topic ideas for all your social networks and when you will be posting. [Some social media allows you to schedule your posts in advance. Latergramme, will remind you to post on Instagram at times you specify.]
• Create content for social media page…
  TBT, Follow Fridays, special promotions, product launches, special events, holidays, FYI & tips, link to articles, highlight clients, etc. Be creative and include links, images, quotes, reshares, and text-only posts.
• Content needs to be balanced & consistent…
  Use the 5-3-2 Rule… Out of ten social media updates
  5 should be content from others
  3 should be from you, about your business
  2 should be personal status updates.
• Use hashtags when you post…
  This can help increase your followers. (Hashtags appear to others who search Instagram. Websta, an Instagram web viewer,  shows the top 100 popular hashtags.]
  Social Media Schedule

Consider the frequency of how often you should be posting.

• Twitter: Frequency: 3-20 times a day  Timeframe: 1-3PM
• Facebook: Frequency: 1 time per day  Timeframe: 1-4PM
• Pinterest:  Frequency: 5 times a day  Timeframe: 2-4PM, and after 8PM.
• LinkedIn: Frequency: 1 time a day max  Timeframe: 7AM-9AM, and 5-6PM
• Google +:  Frequency: 1-2 times a day  Timeframe: 9A-11AM
• Instagram: Frequency: 1-3 times a day  Timeframe: 2-3PM and after 9PM

Email marketing is an effective way to communicate directly with your subscribers and build a following. We are all overloaded with information which means you need to be strategic with your eBlasts so customers feel you value their time.

What are your goals with email marketing

• Who is your audience?
• What do your customers want?
  [age, gender, income, education, career, location, hobbies, travel, family]?
• What is your message?
• What are your business/personal goals and how do they relate to your email marketing?

Create Effective Campaigns
We can design multiple branded, custom email templates for your organization that are professional, engaging, and informative.  We can create and distribute weekly or monthly newsletters, automated messages or target campaigns or we can train your staff to utilize the templates. We can assist you with importing and building lists.

• Subscriber retention
  This is a priority which means you need to keep your audience engaged by providing value in your content.
• More than one audience
  If you have multiple groups, consider segmenting your subscribers and sending intentional campaigns to each.
• Make your subject line count.
• Create a call to action in the body that directs subscribers to your website.
• Review your analytics to understand what keyword searches are directing users to your website.
• Motivate your subscribers to open their email.
  Consider providing giveaways, contests and discounts.
• Keep your design clean and uncluttered.
  Header, logo, font, color scheme, sections, great images, mobile friendly
• Be clear with your message. If there is a call to action, make sure your subscribers know how to click through or follow up.
• Advertising – are you planning to have paid ads in your newsletter? Decide on consistent ad sizes.

Create an Editorial Calendar
We can work with you to create an editorial calendar to keep you consistent with the frequency and focused on your message. It is important to find a common thread for each newsletter so that it is not disjointed.

• How often do you want to send newsletters?
• What topics and themes do you want to highlight each week/month?
• Schedule your advertisers.

Email Services Program Set-up

• MailChimp [my favorite!]
• ConstantContact

Determine the Effectiveness

• We can monitor the analytics and share reports that analyze the effectiveness of each newsletter campaign including the number of people who open the email, forward it, subscribe or unsubscribe or share on social media.

Taking photos with your iPhone is easy these days but how do you manage the thousands of images? And when do you find the time to put them into albums so you can preserve and share all of those wonderful memories?

Manage Your Photos – We can teach you how to [or WE CAN DO IT FOR YOU]…

• Sync your photos from your devices to your computer or other online storage.
• Upload your images in order to create albums & photo gifts.
• Create beautiful photo albums and gifts with your family photos.
• Crop and edit your images.

Scanning Resources…

• Scanning your own photos can take hours and hours and often the quality is not great. I learned this the hard way and half way through my stacks and stacks of images, I turned it over to the professionals and it was the best value to have all of my photos stored digitally. There are online services that can scan… print photos, albums, negatives, slides, film to DVD, VHS to DVD, photo restoration.
• ScanCafe, DigMyPics, DigitalMemories, FotoBridge
• Local: Color Services, Samy’s Camera
• APP: ShoeBox (great for using your phone to scan a print photo that you need right away)

Photo Storage Backup…

• It is important to backup your photos on a regular basis whether it is with an external drive in your home or on a cloud-storage service. Things to consider when you are determining how to store your photos online…  [1] Storage Space, [2] Cost, [3] Quality (will images be preserved in high-res or compressed), [4] Access (how easy is it to organize and find your images – can you access from a phone app), [5] Shareability (is it simple to share with social media sites), [6] Printability (when you share images with friends/grandparents, do they have access to print images).
• Apple iCloud, Dropbox, Flickr, Amazon Cloud Drive, Google Photos, Picasa
• Online Printing Resources for albums, cards, photo gifts… Shutterfly [my favorite!], Shapfish, Smilebox, Tiny Prints, Artifact, Minted, Apple – iPhoto
• Customized Photo Gifts… the possibilities are endless… Photo Albums, Digital Album (view on iPad or iPhone), iPhone & iPad Cases, Frames, Holiday stockings & ornaments, Playing Cards, and more...

DIGITAL ASSETS

Wikipedia Definition: Digital assets are classified as images, multimedia and textual content files. A Digital Asset Management (DAM) system represents an intertwined structure incorporating software/hardware and/or other services in order to manage, store, organize and retrieve assets.

View SOLUTIONS for managing your digital assets.

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ANALYTICS

It can be overwhelming to understand all of the data for analyzing your website performance. Learn how to manage your reporting, decide on the tools that are most relevant and choose the data you want to monitor.

USEFUL TERMS…

ENGAGEMENT RATE
This shows how long visitors are on your site.

BOUNCE RATE
If a [new] visitor goes to your site and leaves without going to other pages or stays inactive on that page for 30+ minutes, it triggers a bounce.

VISITOR FLOW
Google Analytics lets you analyze the path your visitors take when they are on your site.

CUSTOM DASHBOARDS
Overview of your analytics. You can select specific social media widgets to monitor your social media activity.

CUSTOMIZED SUMMARY REPORTS
This gives you the option to select the information that is most important to you and decide how frequently you would like reports emailed to you.

PAID SEARCH ADS
Google AdWords, Bing Ads, Facebook Ads do the tracking for you.

SIMPLIFIED REPORTING
Quill Engage analyzes your Google Analytics data and delivers the most important and interesting insights on your site’s KPIs, including sessions, page views and bounce rate.

CUSTOM CAMPAIGNS
Add parameters to URLs to identify campaigns that send traffic to your site [ie: how many visitors land on your site from enewsletters, social media posts, paid ads]. UTM Parameters add tracking information to the end of URL.

UTM PARAMETERS
Source is where the traffic to your site is coming from. Medium is the marketing method used to send traffic to your site. Campaign is the branding/name/promo, etc. Term is the paid search keyword or phrase. Content is used to differentiate similar content [useful for A/B testing]. You can set parameters so that you can analyze the effectiveness of SOCIAL MEDIA TRAFFIC. By adding tracking parameters to eNEWSLETTER campaigns, you can determine which newsletters create the most site traffic and specific content/ads/call to action in the newsletter that drove the traffic.