Social Media – Twitter


There are two ways to create scheduled Tweets— via the Creatives tab, or the Tweet composer at the top right of Twitter Ads. To get started, either:

  • Click the Tweet button at the top right, OR
  • Click the Compose Tweet button at the top right of the Tweets manager within the Creatives tab
  • When the Tweet box pops up, add Tweet text, as well as a photo, location, or card as desired.  Then, select from the following three options to decide how, where and when you want your content delivered:
  • Delivery
    • Standard — choose to deliver your Tweet organically, to all followers
    • Promoted-only — only deliver your Tweet to users as part of a Promoted Tweet campaign; don’t deliver this organically to followers
  • Promotion
    • If desired, add your Tweet to an existing Promoted Tweet campaign (optional)
  • Scheduling
    • Post Now
    • Custom Delivery — select a date and time in the future, up to 1 year in advance. Note the Time zone indicated; this is tied to the advertiser’s account.