SPECIALTIES… Marketing, social media, partnering and alliances, startup, team building & staff training, sales, user support & training, project management, organizational systems, operations, and customer service.

PREVIOUS EXPERIENCE… Rachael is a mom of 3 girls and a Santa Barbara native. Prior to becoming a mother and starting her own company, her work experience included many years in marketing and management along with a background in clinical psychology. Rachael has a passion for organizing and did it professionally for homes and offices in past years. As technology has advanced, she has moved into digital organizing with a special interest in helping families and small non profits come up with more efficient ways to streamline their communication.

Rachael is the founder and Publisher of ParentClick, Inc. She was inspired to start a website for families in Santa Barbara 13 years ago as a way to connect parents with resources. ParentClick was an online publisher that provided a pulse on the local scene and a city guide for families in communities nationwide. ParentClick provided a directory, community calendar, product reviews, blogs, parenting articles and a weekly e-newsletter.  [view portfolio]


  • Pepperdine ’94 – MA Clinical Psychology
  • Antioch University – ’92 BA Clinical Psychology, minor in Business


  • Goleta Valley Chamber of Commerce
  • Santa Barbara Scholarship Foundation
  • CADA, Council on Alcoholism & Drug Abuse
  • National Charity League, Santa Barbara
  • Teddy Bear Cancer Foundation ~ President
  • Women’s Fund of SB ~ Co-Chair
  • Santa Barbara Foundation ~ Katherine Harvey Fellow
  • Fund for SB ~ Youth Making Change ~ Adviser
  • PTA & DPHS Site Council


  • Spirit of Entrepreneurship Awards 2012,  NAWBO, SB for Media, Publishing & Communications
  • Small Business Award, 2008 – CA Small Business Assoc, Nominated by Assemblyman, Pedro Nava
  • Woman of the Year, 2008 – Junior League of Santa Barbara
  • Small Business of the Year, 2008 – Goleta’s Finest, Chamber of Commerce
  • 40 under 40, 2007 – Pacific Coast Business Times
  • SB Based Website, 2007 – SB Independent Best of Awards